I. OUR LEGACY: TRUST & INNOVATION

more Croma Croma – the electronics megastore is a new comer in the market but has already seen very high sales for it’s quality and design.

Launched in 2006, Croma was the country’s first one-stop store where customers can find and discover the latest in consumer technology products. We broke the fragmented unorganized market by putting together a collection of over 10,000+ top of the line products from 200+ best of the best brands under a single roof, with genuine promise and totally transparent pricing.

Tata’s DNA is ingrained in our foundation: strong values, relentless integrity, and customer-driven innovation. It’s a legacy that you can instantly cash in on.What does this legacy mean to you as a franchise partner? Instant brand recognition.Unrivaled trust.Infinite value.

Today, Croma has a footprint of over 1,500+ outlets in 230+ cities, with 100+ Croma Own stores, 500+ partner stores, over 400+ franchisee stores and 60+ Croma kiosks, all in customer reach and is still growing. We are now synonymous with choice, convenience and care in the mind of the Indian consumer.

II. Why Franchise with Croma? The Unbeatable Advantage

Joining Croma transforms you into part of a future-ready business ecosystem built for success. Here’s what sets us apart:

Powered By Tata & Croma Brand:

Leverage India’s Most Trusted Corporate Brand (Tata) and the Biggest Electronics Retail Chain in India (Croma). This shared brand equity creates walk in that is instantaneous and repeat business.

Leverage national marketing strength, celebrity spokespeople and digital dominance to save on your local customer acquisition spend.

Maintain standards of the highest integrity and service, the premium customers and referral business.

A Proven, Low-Risk Business Model:

16+ years of operational excellence we have perfected each touchpoint of electronics retail – from inventory management, visual merchandising, sales processes to CRM and after sales service. Franchisees inherit this battle-tested model.

In-demand Industry: Consumer electronics and appliance is booming in India, the market is expected to be of $400 Billion by 2025 (IBEF Report). Growth is consistent across smartphones, TVs, laptops, appliances, and emerging tech (IoT, wearables).

Multiple Revenue Streams: Aside from the sale of products, you can sell extended warranties, installation services, buyback programs, and team up with various brands.

Comprehensive End-to-End Support:

We don’t just give a franchise; we create entrepreneurs. Here is what you can expect from us at each stage of the business lifecycle:

Location Seize Success:& nascant The Strategic Site Selection & Site Selection and Store Formation:

Proficient data analysis of demographics, trade areas, competitive conditions and the plausibility of property.

Complete store concept creation and build-out according to Croma’s signature design and customer experience requirements.

Management of projects to ensure timely, efficient product launch.

Robust Supply Chain & Technology:

Also benefits from Tata’s unmatched Pan-India warehousing and logistics network with more than ample Stock availability and fastest fulfillment.

Dedicated Croma Franchisee Portal for current status of inventory, order management, sales analysis and performance dashboards.

POS, ERP and CRM systems that are combined to simplify operations and customer communication.

Intensive Training & Development:

Induction (Pre-Launch Training): Holistic training module covering processes and basics of the products, selling techniques, store operations, stock maintenance, customer service excellence and Croma’s core values.

On-Going Education: weekly training workshops covering new products, technologies, industry trends, digital tools and selling strategies.

Training for Store Managers, Sales Personnel, and Technicians.

360-Degree Marketing & Promotion:

National Brand Campaigns: You will have direct access to national TV, digital, print and out of home initiatives through top tier brand ambassadors.

Local Market Support: Co-op marketing dollars, customized local promotions, social media technical assistance, community engagement ideas.

Digital Dominance: Tap into Croma’s significant online presence (website, app, marketplaces) generated from the omnichannel sales traffic to your store.

Operational Guidance & Field Support:

Committed Franchise Relationship Manager to mentor and trouble shoot.

Routine Quality checks and process reviews for Quality compliance and areas of improvement.

Corporate provided merchandising direction and planogram changes.

After-Sales Service Linkage:

Tata Croma Services coming in directly from Tata’s widespread service network falling under the brand Tata Croma Services, we offer you next level service and service revenue for our franchisees.

Growth Potential & Scalability:

Multi-Store With multi store opportunities available, successful franchisees are given preference.

Tier 1, 2 & 3 City Focus: Although present in metros, Croma’s franchise model has erupted out in high-growth Tier 2 & 3 cities with an escalate in disposable income.

Various Store Formats: The banner options include experience stores greater than 1000 sq. ft) in shopping centers/main streets or small stores (500-800 sq. ft), adapting to location potential.

III. Our Franchisee: The Founding Stone of Our Growth

Croma’s franchise chain is successful because of its partners. We seek entrepreneurs who embody:

Business Know How & Passion for Retail: Knowledge of local market and hunger to win in retail.

Customer Obsession : The wow and feel Customer is the Croma and Tata Store customer.

Leadership & Integrity: Ability to lead and inspire a team with ethics and transparency.

Financial Capacity: Ability to invest and sustain operations throughout the growth stage.

Alignment on values: When you believe in the legacy for Tata and vision for Indian retail, with Croma.

Hear From Our Partners:

“Investing in Croma was not investing, it was investing in a family. The TATA name is very powerful and the unending support of Croma both at the time of site selection and even at my day-to-day functioning levels instilled in me the courage that helped to expand from 1 store to 3 stores in 5 years. The systems work, the brand sells, and the training feeds my team.

R. Sharma, Multi-Unit Franchise owner, North India

The full-on training and the might of the centralized supply chain was a game-changer. Stock never a problem, even in high summer. Croma’s marketing machinery ensures regular footfall to my store and I am the default store for electronics in our city.

P. Desai, Franchise, Western India

IV. Investment & Partnership Model

We provide a transparent and organised collaboration:

Investment Budget: Initial investment is around 50 lacs -2 crore and include following:

Franchise Fee

Store Fit-Out & Signage

Initial Inventory

Security Deposits

Working Capital (3-6 months)

(Details vary by store size, location and format.)

Transparent Business Model: Comprehensive Fee structure (franchise fee, royalty, marketing fee) discussed at the time of signing.

Eligibility & Selection: Stringent but open method that encompasses application scrutiny, financial validation, market analysis and consensual agreement.

V. A Promise to the Future: Together, We Power India

Croma Franchise Vision “Be the most trustworthy and preferred technology partner in key cities across India, enabling a network of committed partners to deliver the best technology experience and value.

Croma Franchise Mission:

Tech for The People: Bring the newest tech to every doorstep in the world.

ENABLING ENTREPRENEURS: Offer the means, resources and encouragement so franchise partners can grow prosperous, successful businesses.

Transform Retail: Innovate the customer experience, always, with frictionless omnichannel experience, exceptional expertise, unmatched service.

Drive Positive Impact: Making local economies vibrant is our way of giving back to society and preserving the TATA values.

We have a strategic emphasis on penetration of the existing markets and aggressive expansion into new tier II and III towns and cities. The possibilities are endless, from AI-powered retail, hyper-personalization, deeper service integration and sustainable practices – and these are all opportunities in which our franchise partners will lead the charge with us.

VI. Join the Croma Franchise Revolution

If you are an entrepreneur with zeal, have the penchant for offering quality, and want to be a part of what is new and happening in India at retail, Croma Franchisee is your stepping stone.

Ready to Power Your Future?

Franchisee Process: [Link to application form online]

Download Full Brochure Here: [Link to Brochure PDF]

And there are more things you can do: Attend a Virtual InfoSession: [Registration Link]

Contact Our Franchise Team:

Phone: [Phone Number]

Email: franchise@croma.com

Join us, and let’s form the future of the electronics retail industry in India, one successful shop at a time.

Frequently Asked Questions (FAQ)

Q: What are your ideal store locations?

A: High traffic centres: Shopping malls, major high streets, premium residential clusters, business districts. We focus in Tier 1 & 2 cities and also look at strong Tier 3 stories.

Q: What’s the ideal store size?

A: It depends: Does your production shoot: Large Format (1000-2500+ sq. ft), Compact Stores (500-800 sq. ft). Our staff assists in identifying the ideal size according to potential location.

Q: How long would it take for me to get up and running?

A: Usually 3-6 months from the signing of an agreement to launch (if the site is ready & has all necessary approvals in place).

Q: Does this builder help in arranging loans for customers?

Q: Do you offer funding directly? A: No, we do not directly fund, but have direct relationship with top tier banks who are familiar with our model, and we guide suitable partners through the process.

Q: What’s the break-even?

A: Depends on where you are, investment and market dynamics. On average, franchisors want to see the system profitable in 12 to 24 months when it is well run.